Music promotion guides for Nigerian artists

Both platforms are closed in ways that limit what promotion can do. What we can actually deliver, what nobody can deliver, and whether either is worth your money yet.

Monthly listeners and streams measure different things, and mixing them up is the most common mistake in music marketing. What each number means, who reads it, and which one is worth paying for.

Boomplay has more African users than any other streaming service and almost no promotion advice written for it. What plays and followers cost, how the charts read them, and what 10,000 plays is actually worth.

Audiomack is where most Nigerian listeners actually hear new music first. What plays, followers and likes cost, what they do for you, and the order that makes sense for a new single.

Un guide pour les artistes en Côte d'Ivoire, au Sénégal et au Cameroun : quelles plateformes comptent vraiment, ce que coûte la promotion, et par où commencer avec un petit budget.

Spotify is not where Nigerian music actually lives. Audiomack and Boomplay are. An honest breakdown of all four platforms, what each does and what pays.

₦5,000 will not break a song, but spent in the right order it buys real reach. Here is a practical split for Nigerian artists, using actual Naira prices.

How Audiomack, Boomplay and Spotify actually pay Nigerian artists, what a stream is really worth, how to get on each platform, and the honest streams maths.